Everything about Proptechs and how they innovate the real estate sector!
There are two hypotheses at this point: either you've heard of the term “propetchs”, or you know little about what it's about and what that term means exactly. Both cases are quite common, since this is a specific expression of the real estate market.
But would you like to stay on top of the topic? After all, considering that technological transformation has arrived in all productive sectors, it may be interesting to include proptech in your vocabulary!Fintechs, Lawtechs, Healthtechs, etc. — All of these we have already mentioned here on the Clicksign blog, so the time has come to further demystify this technological term of the present and future of the real estate market, The almost twin sister of other expressions related to technology in business.
What is proptech?
Let's start with the information that “Proptech” is an acronym for Property Technology, What, when translated into Portuguese, represents nothing more than startups that work focusing on the application of technology to property, that is, to properties.All companies that make use of technologies applied to the real estate market to offer innovative services in the purchase, sale and management of real estate projects (owned) can be considered proptechs.
Are Proptechs and Construtechs different?
As we reported, proptech is a very broad term that represents even broader functions, since it ranges from innovation in the purchase and sale of real estate, to the management of real estate projects - which we know are on the rise every day, just look out the window and see a new building “being born”. Once this has been introduced, it should be noted that yes, Are proptechs and construtechs different, with final functions that differ from each other and, in fact, the nomenclature is also different because of this. Confusion between the terms is common, since they are inserted in related sectors, but the key difference between them is that:
- The startups Proptechs They take care of the technological development and innovation of real estate market (the business and management);
- To the point that the Construtechs are startups focused on the real estate construction chain.
Thus - and without wanting to repeat the confusion we just solved -, it can be said that proptechs encompass constructs. But again, they're not the same thing!
What are proptechs for?
Proptechs work at every stage of the real estate life cycle (and therefore, they also include constructs, understand?) , and this means that these startups have a series of functions, which are:
- dealing with the rental of real estate;
- shops uncomplicated of real estate;
- sale of real estate;
- management of real estate;
- rental management (for those entrepreneurs who do not have the time or expertise to do so);
- financing of works;
- assistance in choosing and buying land (landbank);
- documentations..
And how is this an innovation of existing conventional real estate? Simple! We're talking about startups, so Is there a massive use of technology to optimize processes and offer ever better products and services. Because of this, proptechs work with digital contracts (for rent, purchase and sale, etc.), and digital signature at the closing of real estate deals, cloud computing, digitization of processes and even uses integrated data and information management systems.
Origin of proptechs
Let's take a step back and understand how proptechs came to be! And look, they haven't existed since yesterday! It is possible to observe the disruption of the conventional real estate market for real estate startups Since 1980 (that's right what you read), but In Brazil, its highlight has been taking place since mid-2010 and in 2021 (we believe that because of the needs resulting from the pandemic), this form of business had its boom.Because these real estate startups aim to eliminate service pain involving real estate properties, they can even work with blockchain, internet of things, artificial intelligence, software, big data, etc.
As an interesting fact: what is the most well-known proptech in Brazil?
With so many bloggers living in São Paulo and having to find last-minute houses and apartments (with quality), we doubt that you've never heard stories talk about famous “Fifth Floor”, Which is even already included in List of Brazilian unicorns (companies worth more than USD 1 billion). It is the most famous and most used proptech in Brazil.
Advantages of proptechs
In addition to everything we have brought so far, we can also point out that proptech has countless benefits, How to:
- operating gains in process development;
- optimization Of time;
- minimization of expenses;
- minimization of risks;
- marketing cost reductions;
- exponential increase in revenue for sale and rent (by easiness and practicality that people love!) ;
- It offers more comforts to your customer (digital contract and digital signature);
- real quotes for your customers;
- integration of equipment and lower energy costs (in proptechs);
- online and 24-hour services;
- greater access to improvements;
- innovation constant in the real estate sector;
- investing in properties managed by proptech is much safer (due to the technologies mentioned above and used by them);
Ready! Now when they talk about innovations in the real estate market, you already know very well how to position yourself in an interesting way about proptechs, don't you? To keep up to date on the business market, continue here on the Clicksign blog!
