Automation in the tourism and hospitality industry: step by step to implement in your company

Accelerating bookings, increasing revenue and service efficiency is the desire of every entrepreneur in the tourism and hospitality sector. Understand how process automation can be the key to saving time and earning high revenues.

Companies in the travel sector, one of the hardest hit by the pandemic, have experienced difficult times in recent years. Fierce competition, social isolation, and consumer expectations were turbulent challenges experienced in recent times.

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Still, the expansion of the tourism sector proves the strength and potential of these businesses to not only survive, but to be able to stand out in the market, accessing the best offers, customers, services, costs and an incredible amount of data to generate increasingly assertive decision-making.

That said, the sooner companies in this sector understand What is automation and as you implement it in your routine with other innovations, the greater your chances of being successful and overcoming some of the most common problems faced in the past. In the words of Frank Passanante, Senior Vice President and Global Head of Sales for the Hilton hotel chain:

“The pandemic not only changed the way people travel, but it also radically changed people — the way they live their lives, their passions, and their preferences. Meetings, reconnection, and experiential travel have been the driving forces behind the increase in bookings that we're seeing this year. We will continue to evolve and innovate alongside the constantly changing needs of travelers, because we don't just want to return to normal. We want to come back better”.

Key benefits of implementing an automated system

Today, no one doubts that technology and tourism are the perfect combination. This combined strength plays a crucial role not only in the way we travel, but also in the management and strategic planning of many companies. Second reportage from Statista, which analyzes the impact of the use of technological solutions adopted in this sector as of November 2021:

Implemented before the pandemic Implemented during the pandemic Plan to implement in 2022 Guest surveys 74.5% 4.2% 4.4% In-room technology 59.2% 16.8% 9.9% Guest messages 52.6% 16.6% 11.8% Automation tools 48.6% 11.8% 10.9% Self-service check-in 38.3% 25.3% 11.8% Mobile keys 33.9% 15.2% 15% Digital payments 31.6% 13.3% 14.3% Chatbots 14.5% 4.6% 10.1%

Therefore, this paradigm shift combined with a new context in which social networks, apps, blogs and disruptive startups have an important role to play, makes it inevitable to adapt your business model, according to the evolution of these trends, to attract and retain your audience. Among the main benefits of implementing automated systems, we can mention:

Faster sales and increased revenue

If there is an elementary mental trigger in travel sales and reservations, it is that of urgency. The consumers' promptness requires that the entire buying journey take place as quickly as possible.

By automating these steps, more time is obtained by reducing manual work, errors, calls, notes... as well as multiplying the number of reservations that a collaborator can manage at the same time. In addition, automatic reminders sent to customers accelerate payments.

What's more, if a traditional company provides services only during business hours, the consequence is the loss of many potential customers. Automated communication systems, in this sense, can respond to customers 24 hours a day, 7 days a week.

It elevates the customer experience, making them happier

In addition to agility, automation promotes customer freedom and control over their trips and expenses. During the 2022 edition of Net Managers, Daniel Ray, marketing professor, commented that:

“the more mature the market, the more customer-centric companies become... inimitable competitive advantage”.

In a highly competitive and mature sector such as tourism and hospitality, consumers attach great importance to the quality of services and experiences. They're not buying a product, they're buying service, reception, and customer relations.

And since automation makes it easier for your employees to perform tasks more easily and quickly, they end up, as a result, better serving more customers and solving questions and problems more efficiently.

More productive employees

Automated workflows allow you to perform repetitive, high-volume tasks faster and more accurately than humans, saving time and minimizing errors and inaccuracies.

In operations with minimal to zero human intervention, the error rate comes to nothing and almost eliminates the risk of situations such as the much dreaded overbooking, leaving your employees more relaxed and confident.

Centralized data and documentation with greater efficiency

In addition, the generated performance reports aid in the administration of KPIs important ones that have the power to improve the productivity and efficiency of all the company's teams.

Automatic data collection, mining, and analysis enable managers to reduce costs. Second touted by Forbes, intelligent automation results in cost savings of 40 to 75%.

Another advantage for entrepreneurs is that it avoids the need to adopt a culture of micromanagement that could undermine your business.

Implementing an automated system through Clicksign

Clicksign Automation is an advanced and exclusive solution created to further streamline the sales process by creating, signing and managing legally valid online documents.

Through it, it is possible to quickly and accurately monitor the life cycle of your contracts, from data collection to signatures, in a secure and more convenient way.

Thus, encompassing an end-to-end contracting process with just a few clicks, it allows you to capture the information of the signers (who sign), enter the information through a spreadsheet, allow serial subscriptions, send reminders and much more.

Check out our Playlist on YouTube and learn the step by step to use the Automation from scratch plan:

https://www.youtube.com/watch?v=6-K4IqyVqwU&list=PLGCDtAzPD1KYfByZvMdxpG4o83P9MVxq_&index=2

Streamline your daily life with the automatic generation of documents based on a template, that is, standard content is sufficient, in which only some variable data of the signer is changed through the Flows with form or Flows with spreadsheet and send everything to be signed via SMS, e-mail or WhatsApp.

In addition to being able to test the entire Clicksign platform by 14 days free of charge (and without the need for a credit card), you have plans starting with 15 monthly documents. Here's how simple it is to create your document:

Finally, in the side menu, under Reports, in the Management tab, it is available to audit the actions performed on your account by generating monitoring sheets at specific periods for your documents, signers, flows, consumption over the periods, etc. It is the best of data intelligence and technology to make your business increasingly predictive and profitable.

Remember that at Clicksign security is a serious matter. Unique in Brazil, in addition to being a pioneer in electronic signatures, we are also the first Player 100% domestic market to obtain certification ISO 27001, a globally recognized standard for Information Security management.

Times of change demand... change!

By introducing these new techniques to the tourism and hospitality sector, one can benefit from technologies capable of helping to make stays or trips perfect.

The digitization of processes may seem like a futuristic concept, but a clear example is the development of the metaverse, a virtual world focused on social connections, which has the potential to become a new booking channel that will offer immersive experiences to customers and allow them to visit rooms and properties before they even arrive at their destination. This is a totally new dimension of the application of technology in tourism that this industry must explore quickly.

So, what is keeping you waiting, if you want to digitize your processes, as the main companies in the market do, in an applicable and legally valid way, don't waste time and discover our Plans and Pricing.