How to professionalize your service via WhatsApp
WhatsApp has become the communication tool that has fallen in the liking of Brazilians: everyone has it, and the closer your venture gets to this tool, the better your relationship with customers will be. Learn about the main service tactics via WhatsApp to further boost your relationship with the public.
The importance of WhatsApp in Brazilian entrepreneurship
Facebook Corporation, a great social media giant, soon realized the potential of WhatsApp among audiences in different countries, especially Brazil, and made a point of acquiring the instant messaging app and incorporating it into its portfolio of digital successes.
Since then, the service via WhatsApp and the navigation in the app itself have become increasingly complete, gaining the option of calls, stories, a business model, integration with other networks and even methods of payout and authentication.
The series of implements that the app gained made it, above all, a powerful commercial tool to boost the reach of its service. It's worth knowing the facilities that WhatsApp brings to your company!
Get to know WhatsApp Business
WhatsApp Business is the main opportunity for the most diverse segments when it comes to serving the public. With this tool it is possible to take advantage of a series of facilities, such as:
- Self-service messages;
- Create a portfolio of products and services;
- Share location, addresses, and other relevant data;
- Prepare murals with information;
- Create labels to accompany service funnels and customer categories;
- Prepare a newsletter for customers;
- Integration with chatbot plugins.
The first step in ensuring a more professional and public-oriented service is to consider a WhatsApp Business subscription, since it can be customized for the most diverse business segments. This is an important step to have greater control of your activity.
Tips to improve your WhatsApp service
With a properly configured Whatsapp Business account, there are some good habits that you can incorporate into your team's routine that will make service via the app even more interesting for your customers. See our tips below:
Personalize self-service messages
With digital transformation, speed has become fundamental. Nobody likes to wait, and one way to streamline customer service is to create a series of self-service messages, so regardless of the time, your customer can contact you and go ahead with the matter or request.
For this it is important create an elaborate set of keyword-activated responses that help guide the customer according to their needs. Map the main demands that your company receives via Whatsapp and create clear answers that can answer these questions from customers right off the bat.
Use bold text, emojis, and other resources to help illustrate the options well for the customer.
Create a well-designed profile
Many customers may have their first contact with the company through its service via WhatsApp, so it's essential create a positive first impression.
The first step is to use a professional and well-defined image that makes the customer understand that they are in contact with the right account.
In addition, it is important to fill in each data completely, from the name of the company to the opening hours form, location and any other information that may be important to the customer.
Use labels
It is now possible to categorize customer types, service demands, and also the funnel level of a given lead. This organization is fundamental to increasing the sales force in your venture.
Spend an extra minute to categorize your customers it can help a lot with the after-service and commercial tactics of your business.
Create newsletters
Every type of enterprise has some information related to its product and service that may be of interest to customers. Categorize customers who are at different stages of the sales funnel and prepare different content for each category.
But beware: it's very important Take care of the frequency. Once a week is enough to be noticed without being a nuisance. Running the risk of being blocked because it's inconvenient is a problem, so be moderate and always offer the option for the customer to unsubscribe from your newsletter.
Use app statuses
WhatsApp now also has the status feature - similar to Instagram Stories -, which makes it possible to create texts, share images and videos. This resource is ideal for sharing updates, new product arrivals, promotions, and success stories.
Use sparingly but effectively. Create well-designed videos and images and At appropriate times of the day, with greater flow, such as early in the morning, before lunch, after 18:00 and around 21:00.
Offer services via WhatsApp
WhatsApp service can be complemented by different external plugins and internal services that appear every day. A revolutionary service is the possibility of signing documents via WhatsApp, which greatly reduces costs and the work itself digitally authenticate a document.
Using the right service, it is possible to digitally sign and organize your documents in the cloud, with immediate legal validity, which is especially important during pandemic times and helps you expand your business beyond your regional borders.
The new payment service brings even more options to WhatsApp so that all service can be within a single environment, easy to use and lightweight for any device. Learn more about this solution on the page: Clicksign Integration.
Ensure the safety of your device
The number of scams and data hijackings has increased a lot, especially via WhatsApp, so it is essential to use your business account on a specific and very well protected cell phone or computer, in addition to activating all the steps of online safety.
Attention to language
Creating an identity is important, because helps increase credibility with your audience, but it's important to be tactful to be careful with the level of informality, to avoid being too closed to just one type of public.
Avoid grammatical errors, as they can be misunderstood as a first impression. In addition, it is important to always strive for assertive, proactive language, always with requests and thanks.
WhatsApp service will transform the relationship with your customers and bring several benefits, from client prospecting until problem solving.
Clicksign is the ideal solution to accelerate the growth of your business! If you want to know more about how Online Document Signing can revolutionize your processes, take a free test and see how it is possible to make a subscription, with legal validity, in less than 1 minute. Try it, no credit card required!
