Technology in the real estate market: how to facilitate the formalization of contracts?
The real estate market is an important niche sector that generates a lot of money in Brazil. However, unfortunately, with the crisis caused by the Corona virus, this segment entered a “dead end”. Rental contracts were renegotiated, there was a drastic reduction in the purchase of real estate and the launch of new projects fell sharply.
Even so, this sector has not ceased to be important for the economy as a whole. Buying or renting a property is part of the planning of many single people or couples who decide to build a life together, leaving the homes of their family members. And for that, it doesn't matter if the new residence is a newly launched property or if it already had other owners.
To help people who want a new place to live, there are real estate agencies, companies that specialize in real estate, either to sell or rent them. The work carried out by these companies includes the valuation of land and buildings, their pricing, their sales or leases, and the creation of legal contracts to validate the transactions.
But those who think that this job boils down to the role of the broker, who presents a property to those interested in the place, are mistaken. No. Although this is still very common, the service provided by real estate agencies is increasingly modern and updated with the expectations of completely digital consumer behavior.
The Digital Revolution in the real estate market
It is normal, for example, for a customer's first contact with these companies to take place over the internet. Many real estate agencies upload photos and videos of available properties to their online addresses. Thus, when customers search for their services, they already have an idea of what they are going to find.
But the digital revolution for these companies didn't stop there. With technology, it has become possible that a future buyer or tenant only needs a visit to the property to close the deal. There is no need to go to the real estate office once, twice or three times.
After the visit, all communication with the customer can be carried out through communication applications and electronic means, such as WhatsApp, for example. The contract can be sent to the buyer's email and electronically signed. No sheet of paper needs to be printed. No movement to the real estate office or to a registry office, on the part of buyers or tenants, is necessary.
The renewal of rental contracts is also an example of how electronic signature helps with the procedures of these companies. Just access the email. Nothing more.
In addition, our solutions bring numerous benefits to your real estate agency, here are some:
Did you know that an electronically signed contract cannot be tampered with?
Yes, that's right. A rental agreement that received an electronic signature remains intact the way it was signed. It is protected by cryptography, which uses the latest technology algorithms to maintain its integrity and secrecy. Once all signers sign it, this document is stored in the cloud and available on the platform.
Contract management
To manage contracts, from their creation to their final process, there are also very useful tools. One of them is the Clicksign Automation, a contract optimization platform where companies create a form and send it for clients to fill in the variable fields, thus creating the document. This contract is then sent by e-mail or WhatsApp to the customer, who signs it electronically. As the last step in optimizing the contractual process, the platform stores this document, maintaining its integrity and confidentiality.
It is the technology that facilitates the sale, exchange, or rental in the real estate market.
