7 tips to increase sales using WhatsApp

WhatsApp is an excellent tool. With it you can send text messages, record audio and send to your contacts and, more than that, you can make audio and video calls. All free of charge. All you need is a smartphone with internet access.

With so many features like that, this tool soon caught the attention of companies that want to stay ahead of the news and use technology to sell more.

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But how can we use WhatsApp to generate more sales?

That's what we're going to try to unravel in this article. Read on and find out!

WhatsApp is the most used cell phone application in Brazil, according to the stores that distribute these apps, such as the Apple App Store. Every day millions of people communicate through it. The reason for this is simple, the cell phone is in the pocket and in the hands of the population. It's very easy and practical to communicate through it. Although the use of e-mail is still widely used, especially for more sensitive information, electronic correspondence is often ignored. Communication via WhatsApp, on the other hand, has a much higher view and response rate. It's hard for someone to receive a notification from the app and not open it.

Now let's see 7 tactics to generate more sales through WhatsApp. Oh... and at the end there's a bonus tip. You won't regret it.

Ready?

Let's go!

1.   Increase your WhatsApp list

The first step to selling more through the app is to generate contacts for your list. Without them, it's very difficult for any strategy to work. Therefore, when you register your customers, request their cell phone number and ask consumers to fill out a form.

You can also run a lead campaign. For those who use social networks, it is interesting to know that Facebook has a feature called Facebook Lead Ads. Through it, you can run campaigns and obtain the cell phone number of users who are interested in your product.

2. Request authorization from your customers

It's very annoying to receive an advertisement or to be interrupted in your business with a notification of a marketing campaign that you don't want to receive. All of this plays against the company. It causes potential customers to become opposed to the idea of buying your products.

What to do then to send an advertisement to a lead?

Ask!

Always ask if he wants to receive this announcement. Make it clear to them that you want to send information about your product. So, if he agrees to receive it is a step forward for you.

3. Identify your customers by preference

It's always important to know each of your customers. But we know that this may seem like an almost impossible mission. Therefore, use tags to mark the interactions that Prospect Having with your company is the best option for you to organize your contact schedule. Do this segmentation by preference and behavior. This is the only way to create more personalized lists.

And in your WhatsApp contact list, use the custom fields to enter relevant information about each customer.

4. Broadcast list

It is possible to create lists of transmissions on WhatsApp. They differ from a Group because each person on the list will receive the message privately, even if the information has been sent to everyone.

Once in a Group, everyone who is in it can send messages through it. Thus, a large conversation room is created. This does not occur on the list because communication is exchanged individually, between company and customer only.

The number of people you can add to a list so far is 256 contacts. But you can create as many lists as you want and segment them according to your customers' preferences.

5. Separate the personal from the professional

It's important to differentiate the Whatsapp profile you use to deal with your friends and family from the one used to talk to clients. Thus, the best tactic is that you have a cell phone and a chip especially to use WhatsApp for business.

This avoids any type of confusion, such as sending inappropriate information to your customers.

And that way, too, more than one person can provide customer service. Since if there is a smartphone dedicated only to WhatsApp for business, a relay can take place between your team and not burden just one employee.

6. Think of the sale as a consequence of a job

In Digital Marketing, more than selling, the content passed to your customer must inform them and help them solve a pain or problem they may have. This is a truth that can and should be used in a WhatsApp based strategy for businesses.

There are many ways to help potential consumers through Whatsapp. One of them, for example, is to provide advice (as far as possible) and take the opportunity to inform about the importance of your product and how it would more easily solve the difficulty that the potential customer is experiencing.

Communicate good and relevant content to your audience. And do it without straining the bar by imposing your product on it. Since if you do so with the best of intentions, empathy will certainly be created between the consumer and your company, thus facilitating a future sale for them.

7. Customer service

Although we mentioned, in the previous topic, the importance of creating relevant content for your client, Whatsapp need not be restricted to that. It can and should also be used as a consumer communication channel with the company, serving as a customer service.

Let your consumer communicate with you. Encourage him to ask questions via this app, send quotes, ask for suggestions, and accept criticism. All through WhatsApp. Turn the app into your SAC.

It's much more practical for the customer to communicate with you on WhatsApp than to find time to go to the email and send you a message there, or go to your site and fill out a form. Make life easier for your consumer. You will see that it's simpler even for yourself.

Bonus tip - Use WhatsApp to close contracts

Today, one is already available on the market tool that is capable of using WhatsApp to facilitate the way of closing contracts. It's the Clicksign Automation. With it, you can send your client via Whatsapp a contract creation form and, through this tool, they electronically sign the document that is then stored. All of this greatly simplifies the way to make a sale today.

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