Technology and innovation: will the machine take the place of man?
Technology and Innovation are two words that, many analysts agree, are essential to define which companies will succeed in the 4.0 market and which will not. Increasingly, in this new century, the importance of technology is fundamental and the same can be said of innovation.
Bringing new visions to the market agenda is a strategy that proves to be very efficient when it comes to standing out in sales. However, many times, a determining factor for this tactic to work is overlooked. It's about the human aspect.
No matter how technological the solution found by the company is, even so, the presence of a collaborator is necessary when it is necessary to implement this solution in corporate practices. For this reason, race, gender, sexuality, or location are not important, but rather the skills necessary for the function and thinking aimed at innovation and excellence.
How to focus on people when it comes to technology and innovation?
Thus, we propose a reflection on how to focus on people when the topic of the debate is the strategic management of technology and innovation in your company.
In isolation, technological innovation lacks the strength to transform and leverage business growth. It is necessary for employees to assume this role of working with technology and innovation. Since they serve precisely to facilitate processes within corporations.
Therefore, ignoring the importance of employees in the technological innovation of companies is a tactical failure that should not occur. We must always remember that it is people who are responsible for creating new ideas.
Knowing the technological possibilities, it is only the human factor that has the capacity to develop new models for existing processes in companies. That's how innovation happens.
Just having mastery over a technology is insufficient to be able to scale the market and thus become a more competitive company. The fundamental point in this issue is the way in which the company, through the professionals who work in it, uses a certain technological tool to produce value to its clients and also to improve the productivity of its processes.
Therefore, it is necessary to place employees at the center so that, in this way, they can actually take advantage of technology and innovation. Because the logic is that this always comes from the human being, and machines are the tools to simplify and facilitate the way in which business is done.
New workplaces for new ways of thinking
To leverage technology and innovation, many companies are adopting new office models, such as those in the open space format. This brings departments and professionals closer together so that, in this way, they can act more collaboratively, creating better processes, services and products for the market.
This way of working aims to create a greater stimulus for information to flow more freely within the company. This is how coworking works, with professionals from different companies interacting to irrigate their work with new and innovative ideas.
In addition, as many companies are embracing remote work, it is part of the culture of these companies to share information and periodic results in weekly meetings. And so, with more open communication, interaction and the exchange of experiences work together to generate innovations, which will add value to the company and consumers.
Tips for boosting technology and innovation in companies
We will now provide some tips on how to implement and boost technology and innovation in your company. Let's go to them:
Have your employees as one of the pillars of your strategy
The first tip is to focus on human potential when establishing a strategy for how to practice innovation.
To do this, try to encourage and, above all, unlock the creative and innovative potential of your collaborators.
Technology can be an important ally when it comes to allowing your employees to be more productive and, thus, to accelerate the development of their careers. Generate opportunities and propose that they think and create.
We have no doubt that your business can evolve a lot if you use technological resources to get rid of repetitive processes and focus on those that generate the most value.
It's very important to remember that it's human beings who make it happen. However, with the right technologies, there are many more possibilities for innovations to be created.
It is necessary to do training
It's no use having a cutting-edge technological solution if you don't have a qualified professional when working with it. With the changes in the speed at which they are in this new millennium, it can be a challenge for many companies to find the best person to work with the best technology.
Hence the importance of offering training. This will ensure that some employees are not left behind when it comes to technology and innovation.
Thus, each time a new system is implemented, it is important to bear in mind that the employee who will handle it will have doubts and difficulties. After all, it is a gradual learning process that, with good training, can be accelerated.
Therefore, train your employees and make an assessment of how the training was used by each of them.
Participation and collaboration must be encouraged
Implementing technology and innovation is a process that must be done in partnership with both the internal team and teams outside the company, such as consultancies and other suppliers.
It is important to be aware that the company is a true ecosystem. Thus, it will be difficult to succeed in innovation if there is no collaboration from companies whose partnership can be counted on.
In the internal environment, it is a fundamental condition for the successful implementation of a new technology, the encouragement of collaboration between departments and employees. The more people willing to help themselves within the organization's internal ecosystem, the more intelligent use of technological solutions will be made. Thus, a culture of innovation is created within the company.
Technology and innovation in practice
An example of how technology and innovation can help thousands of companies in practice is the reduction of bureaucratization of processes, such as the optimization of contract signing time. As a result, the acceleration of the closing of deals will gain more strength.
There are some innovative tools that allow such technology. Clicksign's electronic signature and contract management and automation module are some of them.
Despite being highly technological solutions, their great advantage is that they bring simplicity to the business closing processes, with or without the use of the Digital Certificate, without any analog step. All you, or any of the signers, will need is a Digital Certificate, or a device with internet access, which can be a smartphone, a tablet, or a desktop. The entire process is online and 100% digital.
Like Clicksign's solutions, there are many others, for the most diverse niches, available on the market. And there are still so many others that can be created. Everything will depend on the innovative potential that you, your employees or your company have.
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