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How electronic signatures improve the customer experience on Black Friday
Black Friday is one of the most important retail moments of the year, with thousands of consumers taking advantage of promotions to make purchases quickly and conveniently.
For companies, providing an efficient and frictionless experience is essential, and electronic signatures play a crucial role in this scenario, simplifying the process of signing agreements and contracts and also contributing to a more secure, practical and efficient experience.
We will understand more in this article.
More agile and simple transactions
During Black Friday, weather is a determining factor. The electronic signature simplifies the process of closing contracts, eliminating the need for travel, document printing, and manual signatures. The result is a more fluid and agile experience for the consumer.
Thus, completely online, customers can sign purchase or financing contracts in a matter of minutes, directly from their devices, optimizing time and accelerating the sales completion process.
The document can be sent for signature, even through WhatsApp, generating more assertiveness in communication when using one of the most used applications in Brazil.
Reduction of queues and waiting
With increased demand during Black Friday, queues and long wait times are common obstacles that can negatively impact the consumer experience. The electronic signature helps to reduce this problem, providing more convenience to the consumer by allowing all necessary documents to be signed remotely and instantly, without the need for face-to-face interactions or lengthy processes.
By simplifying and streamlining the flow of signing contracts and terms, this technology significantly reduces processing time and avoids bottlenecks both at physical points of sale and on digital platforms.
This ensures that customers complete their purchases quickly and efficiently, without experiencing delays, increasing satisfaction and improving the perception of service during such a busy period.
Direct subscription to the company's website or app
By integrating the electronic signature directly into your company's website or app, the purchase process becomes even more fluid and convenient.
Customers can sign contracts and documents without having to leave the platform, making the experience faster and more seamless.
By integrating your systems with electronic signatures, it is possible, for example, to inspire even more trust and familiarity to your customers by customizing the tool to assume the visual identity of your company.
Safety and reliability
Security is one of the main concerns of consumers, especially during Black Friday, when the volume of online transactions increases, leaving room for fraud or scams.
With that in mind, companies can offer a guarantee that the agreement or purchase will be fulfilled through a legally valid contract signed digitally. The electronic signature offers a high level of security, enhancing the authenticity of signed documents and the protection of clients' personal data.
With strong encryption and identity verification, the digital signature prevents fraud and information leakage, generating the trust necessary for consumers to complete their purchases with peace of mind and have a positive experience.
Count on Clicksign to accelerate your Black Friday sales
Take advantage of the potential of Black Friday to increase your sales efficiently and confidently, providing the best journey for your consumers.
Count on Clicksign to offer an agile, secure and practical shopping experience through electronic signature solutions that allow:
✔ Send documents for signature by e-mail, SMS or WhatsApp, with legal validity.
✔ Integrate the subscription with your site or app.
✔ Automate document creation from templates.
✔ And much more!
