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LGPD: the importance of creating a new privacy policy in your company

LGPD: the importance of creating a new privacy policy in your company

Publicado em:
04
/
01
/
2020

If your business uses the collection of information from customers or employees in its operations, it is very important to be aware of the issue of data security, especially now that we are on the verge of the beginning of the term of General Data Protection Law. That's why we prepared this article for you. Read on and understand the importance of creating a new privacy policy in your company.

The use of data as currency

With the evolution of the Internet, the use of data is solidly the primary currency of exchange. Many services that claim to be free are actually provided in exchange for data, collected from the user when registering. From personal information to how the user behaves online, everything can be collected.

This data is extremely valuable for companies in various segments. Therefore, their owners not only use them, but also market them. And that's where the question comes in: how is the user's privacy? Often, he doesn't even know what information he's providing, or what purpose it's being used for.

Understand the LGPD

Compliance with these rules will be monitored by the National Data Protection Agency. The Public Administration entity linked to the presidency may request reports from your company on the collection and use of data for conduct analysis at any time. In addition, the agency may also impose fines and sanctions that are very relevant even for the operation of the business if irregularities are found.

Outside the legal sphere, the adaptation of your privacy policy to the requirements of the LGPD is also important to ensure customer satisfaction. With users increasingly informed and concerned about the reality of providing and using data, valuing a transparent privacy policy guarantees your business a good position in the market.

Learn more at:

Why ecommerces will have to change their privacy policies - Ecommerce Brazil

How to adjust your privacy policy

It is essential to create an internal board to review and amend the privacy policy. The members must propose the necessary modifications so that the terms are clear to the user and are within the new rules.

It is also important to determine the need for changes regarding the operator of this data, that is, the company that provides the solution (software) that collects the information. It is essential that this partner is also aware of and adequate to the requirements of the LGPD and has governance oriented to the protection of user data.

Did you like this content and want to know more about security and solutions for online services? See the other articles on our blog!