The good side of the crisis: open doors for digital transformation
Digital transformation is a reality and is not a reality today. For some years now, society has been impacted by technology. And contrary to what many imagined in the 80s, it's not about flying cars, much less about tourism on the Moon, but about cars integrated with smartphones, with GPSs and on-board computers capable of accessing the internet.
But more than that, digital transformation affects society in its most common activities, such as making a purchase or making a money transfer. This month, for example, WhatsApp announced that its users will be able to send and receive money, as well as payment for purchases, through the app. The trend is that, increasingly, activities important to people's lives are simplified and made more agile.
Now, with the COVID-19 pandemic crisis, it seems that the spotlight of society has been directed to digital transformation. Different sectors are benefiting from technology amid social distancing. Saint delivery services requested by apps, work and anniversary meetings on video conferencing platforms, purchases via the internet and social networks, sharing online agendas, in short... a series of advances that, if the crisis didn't invent, gave people a push to start using them.
Digital transformation in business
A trend that is growing a lot in Brazil and in the world is the use of data to guide business strategies. Big data analytics technology allows companies to use business intelligence based on data analysis tools in various areas.
Artificial intelligence is also one of the keys that many large companies are betting on for the future. Large banks already have their A.I. projects that talk to clients and direct them to the best investment options and investments. They work even in simpler solutions, such as answering a question about what savings are.
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The revolution inside homes
In people's daily lives, digital transformation is already present inside homes, especially with the technology known as IoT, or Internet of Things. These are household appliances that already come with built-in computers and internet access. With a refrigerator with this technology, for example, you can control the food that is inside it, with its expiration date and date for the next purchase. Oh... and since it has internet, the purchase can be made through the refrigerator itself and delivered through delivery apps.
Digital transformation in schools
Another area where digital transformation had a significant impact during this quarantine period was education. Suddenly, the entire education sector found itself in the middle of a dilemma: What can I do to teach thousands of children without them being in person at school?
The answer to this question was found in technology. Platforms developed for meetings, through videoconferencing, were very well suited to the needs of educational institutions. Thus, classrooms with dozens of children were taken to the internet and teachers were able to teach remotely, but live and with interaction with all their students with access to technology.
But digital transformation goes further in the education sector. Through it, you can visit museums on the other side of the world through virtual reality, or you can learn history, mythology, mathematics, or other sciences through electronic games, which makes learning much more fun.
In companies and offices
Many tools have been developed in recent years so that it could Work remotely, without the need to be in person in an office. Thus, schedules were developed and integrated with meeting applications, project management platforms to control processes and carry out the company's operational management digitally, in addition to tools for controlling hours worked, could - and can - be used for office service.
Digital transformation in sales and contract closures
Today, sales platforms, customer registration, signing contracts online, digital marketing software and process optimization they help with sales for many companies. And these technologies communicate with each other, such as CRMs integrated with email marketing tools, for example.
We also have, the aforementioned WhatsApp, with WhatsApp Business, which allows the use of the application to be used as a work tool.
For closing contracts, a very useful tool that existed before but became a sensation during the quarantine period was Clicksign Automation. It is a platform that optimizes the contract management process. In this way, it allows you to create contracts, sign them and store them, all in a single, accessible and easy-to-use system. Oh... one more detail, the documents are signed electronically and can be done via WhatsApp.
Therefore, the coronavirus crisis, although it did not contribute to the invention of these technologies, gave a strong push for them to become known and to be used in people's lives and in the routine of modern society.
