Learn how to set up your sales strategy
As at any stage of the business, successful sales depend on a good strategy. This means not only finding the best way to choose and approach customers, but also to measure results and optimize processes. So, check it out How to set up your sales strategy.
Who are you selling to?
It's hard to define a strategy that is 100% effective for any business. This is because the sectors, companies, products and services have different demands, so the strategies must also be different. However, they are 4 traits that can help any strategy.
O First point Is it understanding Who are you selling to. As for the audience you are choosing, there are two main ideas for you to set up your strategy. The first is to understand that the more specific the better. The current market is comprised of niches, which means that if you find yours, the greater your chance of success.
Another crucial point is to understand that most companies obey the famous Pareto's Law. According to her, 80% of revenues come from 20% of customers. So finding this 20% is essential.
Who are your competitors?
Another crucial point is to understand who is in the same market as you, that is, Who are your direct and indirect competitors. Having benchmarks and understanding how your competitor behaves is essential to start building sales strategies.
Compare prices, products, sales processes, service, market perception, and everything else. Not only does this help contextualize your company, but it can also be a way to come up with new ideas.
Define objectives and goals
With these two basic points covered, it is essential to move on to the third stage: Establish objectives and goals.
Os objectives should focus on the larger scope. That is, it is where the company intends to arrive at any given time. For example, when analyzing the competition, one objective may be to increase market share to get closer to leadership.
Now Are the goals more specific, and may even be individual. It's the smaller steps that help deliver the bigger objective. Normally, this can be done by the following step by step:
- 1 - Company objective: indicates where the business wants to reach;
- 2 - Company strategy: indicates what each sector needs to do in order for it to achieve it;
- 3 - Objective of each sector: this is how each sector will help the company achieve the greater objective;
- 4 - Goals: Individual or for the department, are the smallest steps that allow achieving the above objectives;
- 5 - Tactical plan: These are the actions that will be taken to fulfill the goals and objectives.
By following this simple script, you are able to give the first steps to the sales strategy.
Design the sales funnel
One of the last steps to Build a sales strategy Is it to use a sales funnel.
This is a concept that helps the company to visualize what the leads' journey is like within their business, until they actually become customers. At the top, they are those who are in contact with your brand and at the bottom, they are the ones who actually make a sale official.
The purpose behind this idea is to ensure that you know where the customer is at all times, in order to adapt your speech to a specific moment. For example, if he just joined and doesn't know your business very well yet, your pitch is different from someone who already knows your company and your proposition well.
Finally, it is necessary choose the right tools. Therefore, the Clicksign Automation it is a software that can help your company to have a much faster and more efficient sales process. Visit the site and learn more.
REFERENCES:
https://guiaempreendedor.com/5-dicas-montar-estrategia-de-vendas-b2c/
https://klickpages.com.br/blog/estrategia-de-vendas/
