Success story: partnership between Clicksign and Porto Seguro transforms challenges into opportunities for brokerage firms
Increasingly valuable insurance solutions: Porto Seguro sought to implement improvements in its processes in Clicksign solutions, adding even more value to the daily lives of its clients and brokers.
In recent years, the market has experienced one of the most peculiar moments in its history. The global economic slowdown initiated by the COVID-19 crisis meant that, once and for all, the virtual became part of everyone's routine.
For an ancient industry like the insurance industry, digitization was both a benefit and a necessity. After all, keeping up with changing times requires wisdom and insight to find the best ways to improve and adapt. In today's world, that means innovation.
Second surveying carried out by McKinsey, the Insurtechs (insurance startups) are driving digital innovation and disruption in the sector, with their investments increasing from $1 billion in 2004 to $7.2 billion in 2019 and $14.6 billion in 2021.
Although some of these players have seen their share prices fall since their IPOs, the legacy of an improved online experience has been perceived as an indispensable competitive differentiator even for their competitors and incumbent operators.
Novos dice collected in the Statista Global Consumer Survey, conducted in Brazil in 2022, show that initiatives to implement a digital mentality in their organizations are imperative - 33% of the interviewees said they imagine managing their insurance products exclusively online.
With an eye on this unprecedented prerequisite for the growth of the sector, Porto Seguro, a company that has always been at the forefront in the search for technology and innovation for its Brokers, anticipating trends, found in Clicksign solutions the appropriate way to revolutionize its operations.
Case Porto Seguro: technology as a lever to optimize the work of your brokers
Porto Seguro Cia de Seguros Gerais is more than an insurance company, presenting itself as an ecosystem of protection service solutions with embedded technology, to improve and facilitate the experience of its clients.
In October 2020, Bruno Garfinkel, Chairman of its Board of Directors, starred on the cover of Forbes Brazil, with an article about “Order is Innovation” - when the company was listed as one of the most innovative companies in Brazil.
“Digital Transformation is Porto's position in all its strategies”.
To deliver more value in the present and prepare for the future, Porto used the challenges posed by the pandemic to find creative ways to enhance all areas of its operations. It was at that moment that Clicksign and Porto teamed up: the partnership currently has an exclusive benefits policy designed for the reality of insurance brokers, ensuring the automation of subscription processes throughout its operation.
In an interview with the Partnerships and Connections team from Porto, the sector that negotiated the details of the partnership with Clicksign, we sought feedback on how our impact was being received on the company, follow:
- Why was Clicksign the solution they saw as appropriate for Porto brokers?
Ans.: Because it is one of the largest companies in the electronic signature segment, offering document signing with or without a digital certificate, with the agility and security necessary for the transactions of our Brokers both professionally and personally.
- What is the importance of an online subscription in the optimization of processes in your line of business?
Ans.: It was through partnerships with renowned companies in the market such as Clicksign that we sought processes that add value to the daily lives of our Brokers. The partnership made it possible to optimize processes and give them back time to invest in more strategic activities to increase revenue.
- How did brokers and employees receive the new online subscription feature for use with clients?
Ans.: Our partnership is exclusive to our Insurance Brokers, who enthusiastically welcomed the partnership with Clicksign with the vision of revitalizing everyday solutions, without having to leave the office. LSCQ Cor reported that they use and recommend it! Renee Barboza Cor announced that she signed and congratulated us for the partnership.
Currently, there are numerous positive feedbacks from its brokers and clients, since it is now possible to follow the entire life cycle of a document (from creation to signature), store and manage it much more efficiently and with the certainty that it will comply with all national legislation, in particular, the LGPD (General Data Protection Law).
How online document signing is changing the game in this sector
Insurers today had to digitize various aspects of their operations to keep up with the demands of their employees and policyholders. Any company that wishes to remain profitable in today's market must understand and serve its users wherever and whenever they need something.
That said, agility is the watchword for digital transformation in this industry - driven by artificial intelligence, machine learning, big data, mobile service, blockchain, etc.
In this sense, the signing of documents online (digital and electronic) allows operations to be simplified, eliminating noise and processing closures automatically so that brokers can work much faster and more precisely.
Among the main advantages of using electronic signatures for an insurance company, we can mention:
- Flexibility and speed in signing insurance policies;
- Errors and rework are avoided in the subscription process;
- Increase in the productivity (and profitability) of brokers;
- Elimination of unnecessary costs (such as storing paper contracts);
- Eco-friendly and pioneering perception of the brand, and much more.
Clicksign is helping companies to do business in an increasingly agile, profitable way and in line with digital transformation trends in the market and this success story is a real and practical example of how this is possible.
Download the infographic here with the details and results of that story. And if you want to digitize your processes and master this game, as Porto Seguro is doing, in an applicable and legally valid way, increasing the trust of your institution, don't waste time and talk to one of our experts now. Clicksign has the perfect solution for your business!
