The digitization of real estate contracts is a trend that is winning the world
The digitization of real estate contracts is one of the solutions that companies that work with real estate can implement to improve business competitiveness, as it is about reducing costs and making processes leaner.
It all starts with real estate management
Every company can create practices that enable it to grow and conquer its space in the market in a sustainable way. This is what will guarantee a healthy business in the long term, a better use of promising moments and greater security in periods of crisis. Good management is what will protect the company from market instabilities.
Efficiency in real estate management guarantees the financial structure and ensures an active client portfolio and a motivated and engaged team of employees. This is essential to overcome periods of crisis.
Some time ago, real estate companies have been investing in adaptation to the online environment. This can be seen on classified sites and in the use of other tools, which make it possible to reach a greater number of people with a possible interest in discovering and acquiring a house or apartment.
With social isolation, digital transformation has become an increasingly common reality in all markets, including real estate. For many months, if your business wasn't available digitally, it was like it wasn't working anymore.
Time passed, but that transformation remained and, in addition to companies, the way in which the customer thinks and consumes has also changed.
The pandemic transformed how people see their homes
“staying at home” was redefined during the pandemic, as were the expectations that many people had about their homes. According to Guilherme Werner, consulting partner at Brain Strategic Intelligence:
“With the need to spend more time inside the home, there was a reassessment of the space and usability of homes. This was the main catalyst for a large portion of property sales and the significant increase in demand for planned furniture, for example, in the last two years”
(Source: Gazeta do Povo)
This time in seclusion made people seek to bring to their homes what they attribute the most value. Comfort, technology, sustainability, and practicality are some examples.
These expectations are also reflected in the way that deals are done in the real estate market. One of the main post-pandemic trends is the digitalization of companies.
“Today we work with a real estate agency at the booth and with another digital one, which marks visits. We also started working with digital contracts.”
Temprano, from CP Construplan (Source: Examination)
For this reason, the real estate market is increasingly opening its doors to innovation. This is the right time to follow this trend and discover how digital tools can enhance the growth of your company!
Electronic signature of contracts
Let's now talk about one of the main tools for digitizing real estate contracts, the electronic signature of documents. Yes, with it, a lot of time is saved for the negotiation of real estate, whether for rent or for sale.
With the electronic signature, it became unnecessary for the client to go to the real estate agency's headquarters to sign their rental agreement or purchase and sale of real estate. It's all done electronically and in a very simple way.
In cases where the law does not require the use of a specific type of electronic signature, the contract can be signed by the signatories using various authentication methods, from the simplest, such as the token via e-mail, SMS or WhatsApp, to the most refined, such as Facial Biometrics and PIX.
However, Brazilian legislation provides specific requirements for electronic signature of contracts for the purchase and sale of real estate.
For example, we acts of transfer and registration of immovable property The use of a qualified electronic signature is required, one that uses a ICP-Brazil Digital Certificate as an authentication method.
In the case of the registration of private instruments for the purchase and sale of real estate with the character of a public title, it is possible to use the advanced electronic signature, the one made with the use of certificates not issued by ICP-Brazil or other means of proving the authorship and integrity of electronic documents, such as the PIX and facial biometrics, offering a high level of security and guaranteeing the identification of the signer in a unique manner.
The Clicksign Platform, a pioneer in the electronic signature market in Brazil, provides its users with the possibility of making any type of electronic signature required by law.
The automation of real estate contracts
Another solution for digitizing real estate contracts is Clicksign Automation. This is the automation and contract management module, from Clicksign. With it, real estate agencies can automate the entire process of creating, signing, and storing contracts for the rental, purchase and sale of real estate.
Its use is very simple. Just as an example, let's describe a situation in which a property is rented: after deciding which property the client wants, the company sends a form with the variable fields of the contract for the tenant to fill out. Once this is done, the company finalizes the document and sends it back to its client, who will now sign it electronically. Soon. The entire process is done online, via e-mail or WhatsApp, from the beginning of the creation of the contract, to its storage.
Of course, if you have other digital tools, the digitization of real estate contracts will be more complete. Thus, everything will start with the search for the property. The client will search for the desired apartment on specialized sites. Through filters, he will search for exactly the place where he plans to live. Then, through photos and videos, you will discover the apartment. Many people still like to visit the place at least one time. After checking the property, we move on to the stages of creating and signing the contracts, as mentioned above.
To make the importance of automation evident, here are the testimonials of some of the largest companies in the sector that implemented Clicksign solutions:
If you also want to digitize your processes, as the leading companies in the market already do, Clicksign is the ideal solution to accelerate the growth of your business!
Learn more about how Online Document Signing can revolutionize your processes, take a free test and see how it is possible to make a subscription, with legal validity, in less than 1 minute. Try it, no credit card required!
