In-person vs Online: How to increase the enrollment rate today?

If you are in the area of education, you have probably encountered significant delays in the enrollment and reenrollment seasons. It is necessary to gather documents, collect signatures, wait for parents to go to their institution, or for students to have time to run to the office before the end of classes. In this reality where everything happens based on technology, your students are driven by objective clicks and, in less than a minute, surprised by countless pieces of information. There is a much more flexible and assertive way to position yourself in this scenario.

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That's when the internet intervenes. O hybrid education, for example, it is an increasingly adopted modality among young people. This flexibility reveals the behavioral profile of a restless new millennial, used to doing several things at the same time, all on the screen of a device. It is important to consider that Parental satisfaction of the students is largely linked to practicality, the thing that takes the least amount of work. For there to be renewal of contracts And for Retain these students, it is necessary to be aware of how Technology influences this audience.In order to get ahead in the midst of competitiveness and stand out among the innovative solutions that are emerging, an institution must prove capable of keeping up with The pace of your students. To optimize your processes and make life easier for both parties, is to follow the Law of Least Effort and, all of this, is already a significantly positive point at the time of enrollment. ”How?” That's what we're going to discuss in today's post.

The step by step to record online enrollment seasons

Think about how the traditional enrollment process works. Visits to the school, availability of the office, mapping of strengths and points to improve; now, transfer all of this to the virtual environment. It's not much different and, in reality, it can become even more assertive! Let's take a few steps:

1. Invest in augmented reality

Among the many technologies that are revolutionizing education, augmented reality is one of them. It becomes possible to take tours wherever you are, with Wealth in detail and often in an interactive way! This model has been commonly adopted by institutions that want Capture and instigate students through its structure. Much more than that, however, still shows the level of access What does a potential student have at Information and history from school.

2. School marketing

A strategy that will allow you to draw behavioral profiles more recurring, as well as accessing them directly and indirectly. In enrollment seasons, it's important to know where your predominant audience spends most of their day: at iInternet, social networks, research or study platforms; it doesn't matter. At the minimum interest of these users, your school will be suggested several times per second, thanks to the famous algorithms. The rest is up to you:

• Be available

A platform/site that bears the name, logo, concept and communicability with your institution. This is where the contractual agreement becomes even more so persuasive: where you will build reasons for these visitors to be your students and, above all, Queiram! At this stage, the responsible team can work to develop content related to the school's image, those that your potential clients may like to read a lot. In addition, answering machines are always available for any questions or negotiations. This topic is very related to the school marketing, since it is on your platform that you can actually register.

• Lean on automation

Still on its platform, one of the most attractive features in the eyes of today's consumers is automation. This logic includes self-service, the quick and agile collection of data (name, series, period of interest, contact), in addition to the possibility of tracing the predominant profile of users who seek the institution. In practice, it would replace the office crammed with reminders, contacts and notes, receiving numerous calls a day and without adequate time to focus on specific points in the enrollment season, for example.

• Clarity in objectives and challenges

It is essential to be aware of the strengths and weaknesses of the strategy adopted by the institution. Technically speaking, in order to retain students and guarantee more of them, a metric must be drawn for this purpose. And if you're investing everything in enrollments, when should you pay even more attention to Rematriculation? If that were the case, the strategy would need to prioritize student retention, in addition to recruitment, for example.

3. Sales team

It is important to interpret enrollment as a contractual act, as well as the school as a company. In this way, resort to a Sales team makes the institution's approach and presentation much more persuasive. While sales professionals will be focused on servicing, converting, and searching for enrollment through calls, emails, and communication tools, education professionals, in turn, can spare their time on lesson planning, calendars, note releases, etc.

4. Make families aware of everyday life and the school ecosystem

Bringing your clients closer to your routine, especially when it comes to collecting enrollment, is a golden key to use. Show the differential from your school, the activities, developed events and students' achievements.It's no secret that currently, the most practical and intuitive way to research an institution is through social networks, such as Instagram and Facebook. Then make these channels your allies: Show what your school is doing and make them want to participate too!

5. Adopt the Electronic Signature

One of the pillars, if not the greatest and most important of all the examples cited, is the use of Electronic/Digital Signature. It is exactly this detail that will allow you Effective remote enrollment, in addition to storing your documents in a secure, efficient and intuitive way in cloud.Covered by cutting-edge technology, the Electronic Signature has the same legal validity that a physical one, and allows its signers to prove their identity through authentication points. Do you want to put an end to the accumulation of paper, documents, and contracts scattered around the office? This is your chance.

How about starting right now?

The enrollment season starts in a few weeks and we're here to help. Try our free Electronic Signature platform thru 14 days, and subscribe to our newsletter to find out how Clicksign technology will work in your institution! Until next time!