The advantages of technology for the legal area
Many traditional sectors are still resistant to radical changes, which is why technology for the legal area is viewed with suspicion by some.. However, when it comes to building a successful business, it's important to adopt changes so that you can keep up with the latest trends and grow your business.
The legal services market has undergone drastic changes in recent times - and they are just beginning. To keep law afloat, you need to keep up with trends and use technology to your advantage, instead of resisting it.
In this post we will list some of the main ways in which technology can benefit the legal sector.
Saving time and money with legal technology
How much of your workweek do you spend on administrative tasks, such as billing and employee time control? That's a lot of weekly hours dedicated to these activities, isn't it? You may still need to hire an assistant, secretary, or office manager to help. Or maybe it's both.
In any case, the result is that a large amount of time and expense goes to administrative tasks that do not directly increase your results. Ignoring the time spent on these tasks or hiring an assistant, think about how much more productive you could be in a year? The good news is that technology can solve many of these problems.
There are several software and services that can optimize routine tasks and, in some cases, even eliminate the need for support staff.
Investing in user experience
Numerous law firms treat law solely as a legal practice and not as a lucrative business. Being the best lawyer isn't necessarily the only way to succeed in this industry. It's just one of the pillars of success.
Putting the term “user experience”, that is, the user experience as a priority, is fundamental. Customer service requires time and effort, which is why many attorneys fall short of this category.
However, once again that's where technology can really help you. Some great technology services for the legal area that can improve your customer service and satisfaction are:
- Email marketing: keep customers engaged with you and your business and create a sense of personal touch;
- Live chat to answer questions: a way to increase customer satisfaction and convert more site visitors into customers.
Know your customers and their online habits
In addition to technology helping to save time, reduce expenses and optimize customer experiences, it is also a great ally when making big decisions in your company. Knowing what your customers are thinking or wanting is a great help in offering the solutions they want - and technology can help you with that.
There are analysis software on the market that allows you to find out how many people are currently accessing the site, which pages within the site they scroll through, and how they were directed to your site.
Through this information, you have the possibility to adapt the site experience to the needs of those who visit your site, which certainly helps when converting those visitors into customers.
What's more, you should seek out comments and critiques from all your customers. You must maintain an active profile in as many lawyer/law firm assessment networks as possible and constantly monitor them. This will not only improve your online image in the eyes of potential customers, but it will also provide more information about the performance of your services and how to improve them.
What is missing for you to open the doors of your office to the benefits of technology? Consider implementing software such as those mentioned here. And to learn more about it, keep reading our blog!
