School Marketing and Enrollment

Do you already know how to reach your potential students on the Internet?

One of a school's most important strategies is its enrollment season. Certainly, it is a decisive moment that will dictate the institution's main cash flows; but at the moment, we risk saying that it is even more than that: it is not new that in times of social seclusion (and certainly, even after complete immunization), many school processes are being converted to the virtual environment. Thus, the question arises: How to approach potential customers online?

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First of all, it is worth noting that the virtual world is the main means of communication for your target audience. Both students and the parents of these students are, on a daily basis, connected to social networks and websites that, in turn, are a true network of algorithm connectivity! ”What does that mean?” — means that you can take advantage of this system to easily get closer to your client, with your best approaches and best qualities to present. That's exactly what we're going to help you with this post: How to use the internet to your advantage to convert enrollment at your institution. Come with us!

The enrollment campaign and the importance of professional persuasion

Before delving into the most relevant marketing strategies for a school (private, public, elementary, or even university), it is necessary to understand who your institution is talking to. Marketing always regains the importance of tracing metrics that match its potential customers - in this case, students. Well, ask yourself:”What is the age of the students that I want to massively convert into enrollment?” Where do they live? What is the most sought after course, or what is the predominant grade of these students? The answers to these questions will be the embryonic development of your school's marketing. The result of this analysis will lead to a person (or several), in which your marketing team will mirror potential customers. From there, your institution will be able to formulate tone of voice, content, and assertive announcements, specifically for this behavioral profile. Complex? We help you to understand in a practical way!

The difference between marketing and advertising

Many schools adopt the more superficial and almost unpretentious model of generic advertising. O Marketing for Schools It is extremely assertive, since it has a much greater intention than just publicizing the institution: if the goal is more enrollment, the strategy will be one; if the goal is to map potential clients, the tactic will be another, and so on. Here are some practical examples of all of this:

• Define your values and the ideology of your institution

The clearer the school's identity, the easier it will be to convey the vision and differential of the school ecosystem. In addition, it becomes much easier to propagate an identity identification among potential clients, since they can think in the same way as the institution.

• Be present on social networks

Currently, social networks are the main communication channel for youth and adults. The choice of an educational institution is rigorous, as it represents an important reference in the student's life. One of the first impulses we all have is to research the school on social networks, precisely to try to learn about the routine, structure and ideology, in a transparent and familiar way: they want to Pinpoint and they feel like participating in the activities when they meet them and imagine themselves there. Therefore, make your school visible and show a presence on the networks, share the planning, make announcements, celebrate students' achievements, and show everything about your school that can make a student's eyes shine. In addition, to awaken even greater interest in potential students, provide photos and even videos of your institution, but remember: don't do anything inconsequentially, always have a purpose behind it! If the intention is to attract students for an enrollment season, show each area of the school and tell what it is for, tell the idea of the space and its importance for the development and environment of the students.

• Promote events

In person or virtual, events are essentially objectives for an enrollment campaign. Online events can be based on Lives on any social network, whose speaker will preferably be one of the institution's representatives - to develop content, a chat or a study, and always associate this topic with what the school has to offer. Thus, the chance of arousing interest, leaving a legacy through the authority of the agenda, and attracting potential students is very great.

The Algorithmic Connectivity Network

One of the things that events provide, in addition to the information, ambience and inclusion of their clients, is the mapping of profiles. “What is that?” — it's simple: there is a profile that, predominantly, seeks your institution. That's when we return to the story of the persona, as events can help map potential customers! Look at this:

Monitor the Power of Call

What is the audience that most registers for the event? To have this control, make sure that you can make that participant depend on an access link. Thus, it will be possible to discover the average age of these participants, as well as their interest in the subject discussed.

How to develop a persona based on this research?

Your school's marketing team will shape a character that predominantly has the characteristics of that target audience. This character will be solid and millimetrically constructed: he will receive a name, a city, an interest, desires, annoyances, etc.

What am I going to do with that?

O School Marketing Finally, it will be based on this template to arrive exactly where and when it should be. This person will help your institution to connect very easily with potential students or their guardians, reducing the margin of embezzlement in generic marketing. In addition, it will help you recognize what your target audience needs and expects from you, and your school will notice that even the institution's values and culture will become even more present: because they will know exactly which direction to follow. Therefore, define the behavioral profile, the segmentation of that profile, carry out a detailed data collection and abuse marketing strategies!

• Offer a digital signature

Becoming virtually accessible doesn't just come down to social networks (as important as it is). Uma Digital Signature allows the convenience and convenience that your customers already have in their market purchases, in their banks, and even at work. How to stay behind? In an enrollment campaign, it is very valid to highlight that the entire bureaucratic process can be done digitally. Thus, even the institution has the advantage of closing contracts much faster than it would be if it were necessary to wait for the parents or students to travel to the school office. It reduces the margin of errors and cancellations by offering a digital signature, which is naturally powered by the most modern technology on the market - and has authentication points, making it as secure as a physical signature. In less than a minute, an enrollment is completed remotely, without queues, stress or doubts!

• Use the school management system

Planning an enrollment season is synonymous with organization. Therefore, why occupy the school team's time with the school administration, when they could be carrying out their functions with attention fully focused on them? A software from School Management combines a series of features with extremely complete and specialized potential for authentic management. Financial management, cash flow, bill generation, technical support and strengthening the relationship between student/parent and school: all this the institution achieves with an automated and intelligent school management system!

• Have a website

A website, unlike social networks, is much more objective and intuitive. That should be your golden key, your students' gateway to your institution. Keep in mind that communication will always be important, so use this channel as an information portal about pedagogical projects and events, for example. In addition, provide a student area with the frequency, history of attending classes, available extracurricular activities, as well as the call for reenrollment. Another advantage is that the school management system, as well as the electronic signature, can be integrated into this site! Without leaving the institution's website, it is possible to access information, support, as well as the reissue of bills - and to top it off, to sign digitally.

Remember the importance of visual identity

Your website needs to talk about your institution and encourage the strengthening of the school's name. Therefore, you also pay attention to the colors, fonts, and the logo adopted to faithfully represent your values. That will be your legacy!

Shall we start together?

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