Consumer Day: what is it and when is it celebrated

In the global trade scene, the consumer plays a central and fundamental role. It is not only the ultimate recipient of products and services, but also the engine that drives the economy. Recognizing this importance, Consumer Day appears as an annual celebration, not only honoring consumers and bringing different promotions to the day, but also reflecting on their rights, responsibilities and the impact they have on the market.

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What is Consumer Day and when is it celebrated?

In Brazil, Consumer Day is celebrated on March 15 and is even known as “Black Friday of the first semester” because it provides unmissable sales opportunities for those who wish to boost their revenue. Normally, the date has exclusive promotions for the day, which may even extend into “Consumer Week” or “Consumer Month”.

This initiative not only attracts consumers eager for special offers, but it also allows companies to strengthen their ties with the public, demonstrating their commitment to customer satisfaction and the valuation of their loyalty.

How to prepare for Consumer Day?

As we have seen, for companies, Consumer Day represents a unique opportunity to increase sales, strengthen relationships with customers and boost the brand. And for that, some strategies are essential to anticipate and guarantee the success of that day:

Advance planning

Start planning your promotions and marketing strategies in advance. Determine which products will be included in the offers, define discounts, and set realistic sales goals.

Sufficient stock

Make sure you have adequate inventory to meet demand during Consumer Day. Anticipate the quantities needed based on sales from the previous year and growth projections.

Prepare your team

Train your team to handle increased sales volume and to provide excellent customer service during Consumer Day. Make sure they're prepared to answer questions and resolve customer issues quickly and efficiently.

3 strategies to sell more on this date

Check out some business strategies to make the most of Consumer Day:

1. Attractive and well-publicized promotions

Create promotions and special offers that appeal to customers. Significant discounts, freebies, or free shipping can help attract more consumers. Offering exclusive advantages for loyal customers, such as early access to promotions or additional discount coupons for future purchases, is also a way to keep existing customers satisfied, leading them to buy more and more.

In addition, analyze what marketing channels are available to promote your offers, such as emails, social networks, online advertisements, and influencer marketing.

2. Diversify payment methods

Make the buying process easier for your customers by offering a variety of payment options. In addition to traditional methods, such as credit and debit cards, consider accepting payment through digital wallets, bank transfers, and even cryptocurrency, if applicable. The more payment options you offer, the more likely you are to attract customers who prefer specific methods.

3. Invest in customer experience

Investing in the customer experience is critical to ensuring that they have a satisfactory buying journey during Consumer Day. Make sure your website or online sales platform is intuitive and easy to navigate, with clear information about products and purchasing policies. In addition, provide exceptional customer service, responding quickly to customer questions and concerns and ensuring fast and efficient product delivery.

Another tip is to invest in the digital signing of contracts, reducing the time to close deals and facilitating the consumer experience. By offering your clients the option to sign contracts electronically, you promote a more streamlined experience and eliminate the need for physical documents, making your business processes more agile and secure.

This way, you and your team can save time and reduce printing and shipping costs, in addition to expanding the boundaries of your business.

Check out the advantages of using Clicksign to enhance the closing of deals:

• Send legally valid documents for online signature, wherever you are.
• Integrate electronic signatures with your systems.
• Automate document generation.