The evolution of the HealthTech market in Brazil and Latam
Since the late 1990s, they already existed Healthtechs in Brazil, but in recent years these startups have been gaining more and more attention, thanks to their global growth.
Globally, data from GlobalData They show that Healthtechs are growing faster than any other type of company in the health sector, registering +11.4% between 2017 and 2021.
When we look at our country alone, more than 60% of Healthtechs in operation they were founded starting in 2016. Of the 1,096 companies observed by District Healthtech Report 2022, 676 opened their doors between 2016 and 2022.
In fact, the pandemic created a major crisis for companies in all segments, but it also brought a great need for new technologies and innovation, which helped accelerate healthtechs.
In the last three years alone, the domestic market registered significant growth of 16.11% And it also moved about R$ 1.79 billion in investments. Another number that proves this good moment is the number of jobs created, up to 3.8 thousand new jobs, an increase of 21%.
In this article, we will explore the impact of healthtechs on health, understand how these startups are operating in the Brazilian and Latin American markets, and learn about some trends that promise to revolutionize the sector in the coming years.
What is Healthtech and what is its impact on health?
Before we delve into the subject, do you know what a Healthtech is?
Simply put, the Healthtechs they are startups created with the objective of presenting solutions and technological improvements for the health area as a whole.
According to the District Healthtech Report 2022, we see the impact of these startups on several points in public and private health, such as:
- Process optimization: there are solutions that combine artificial intelligence with different technologies to improve patients' experience and professionals, in addition to streamlining management processes.
- Transparency and data security: digital solutions that aim to organize demands, documents, and personal or financial data stand out.
- Expansion of research and acceptance of new products and services: solutions that expand the market range, facilitating the study of new products, in addition to helping the public to accept these news.
- Investment in research and development: as Healthtechs they are more open to innovate in products in a faster and more accessible way, bringing a new perspective to the market as a whole.
How are healthtechs operating in the Brazilian and Latin American markets
In recent years, the digital revolution has become an even more concrete reality in our daily lives. With social distancing, companies had to adapt to the online environment and seek more and more innovative solutions to build customer loyalty.
The increase in the search for Healthtechs it's a great proof of that. According to a study conducted by the District and commissioned by Movile, investment in digital health startups in Latin America exceeded the amount of US$ 800 million just in the last five years.
Close to 80% of this amount was allocated to Brazilian companies, even with healthtechs representing only 9.5% of transactions and 3.8% of the total volume invested. That explains the rapid growth that is happening here.
When we return to national data, one of the points that may justify this amount of investment is the market's capillarity. There are many startups for different types of needs and categories, which only strengthens the segment.
The startups that offer solutions for Gestion appear in first place, with 28.44% of the market, followed by those of Access to Health (12.46%) and telemedicine (11.96%). AI & Big Data, Medical Devices and Diagnostics represent 6.5% of the share, each. Fitness & Wellness (6.23%), Patient Engagement (5.73%) and Pharmacists (5.03%) are other highlights on the list.
Another interesting fact is the location of these companies here in Brazil. Most of the Healthtechs are based in the Southeast and South regions, which represent 68.10% and 20.34% of the national market, respectively.
Trends that should revolutionize the health sector in the coming years
The healthcare market is in constant transformation. After all, new pain and problems always appear that need to be solved urgently. And that's exactly where the Healthtecs enter.
With that in mind and with a keen eye on the segment, the District Healthtech Report 2022 listed some trends that promise to revolutionize the area in the coming years. We selected some of the main ones that have great potential for growth and impact on hospitals, professionals, and even patients in general.
1. Preventive Health
A habit that many patients traditionally have is to seek medical attention only when they notice a symptom that bothers them. But one major trend that has been standing out, thanks to the legacy left by the pandemic, is that of prevention.
Medicine is expected to invest more and more in preventive care and regular follow-up, in order to prevent the development of more serious diseases, in addition to diagnosing potential pathologies at an early stage that may affect the patient.
2. Femtechs
Women's empowerment is something that has only grown in recent years and this revolution has also arrived in health. As Femtechs they are startups created exclusively to take care of their health and facilitate women's daily lives.
Many products and services can be developed by Femtechs. Its solutions aim to take care, for example, of women's sexual and reproductive life and their longevity, in addition to providing psychological support and facilitating routine during pregnancy.
3. New phase of Telemedicine
A few years ago, many doctors and patients turned up their noses just thinking about a remote consultation. After the pandemic, telemedicine has been boosted and continues to gain more and more strength.
After all, it is through it that we are able to receive pre-diagnosis and medical advice from anywhere in the world, without having to travel. In this new moment, companies are seeking to delve into regulatory issues that aim to bring greater safety and quality of care to patients.
Are you interested in the subject? There is more on our blog Health technologies to keep an eye on. Be sure to read!
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